Markup Calculator
Calculate markup, margin, and profit from cost and price — or solve for the selling price using a target markup.
Markup Calculator tool
Tip: include shipping, platform fees, and packaging if you want “true” markup.
Privacy: calculations run locally in your browser. No inputs are stored or transmitted.
Profit: price − cost
Markup %: (price − cost) ÷ cost × 100
Margin % (gross margin): (price − cost) ÷ price × 100
Price from target markup: price = cost × (1 + markupRate)
Examples
- Cost 60, price 75 → profit 15 → markup 25% → margin 20%
- Cost 60, target markup 25% → price 75
- Cost 50, price 120 → profit 70 → markup 140%
FAQ
- What is markup?
Markup is profit divided by cost: markup% = (price − cost) ÷ cost × 100.
- What is profit margin and how is it different?
Margin (gross margin) is profit divided by price: margin% = (price − cost) ÷ price × 100. Margin and markup are not the same.
- How do I calculate price from cost and markup?
price = cost × (1 + markupRate). Example: cost 60, markup 25% → price = 60 × 1.25 = 75.
- Can markup be negative?
Yes. If price is below cost, profit is negative and markup is negative.
- Can markup be over 100%?
Yes. A markup over 100% means the profit is larger than the cost (e.g., cost 50, price 120 → markup 140%).
- Does this include taxes, shipping, or platform fees?
No. Enter your full effective cost (including fees) if you want them included in the calculation.